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I hadn’t had the Internet in ten years, not since AOL dial-up. This came as a surprise to Bronson, having distanced himself from tech until he swung back around to creating music: I didn’t even know you could put music on the Internet besides Napster or LimeWire. From there, it found its way to Kevin Hofman of OnSMASH, and the video would propagate further.
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Posted originally on YouTube, the video made its rounds on social media, accruing 30,000 views in no time on MySpace. He would make his radio debut on PF Cuttin's radio show, Industry Shakedown, as "Action Bronson" on June 9, 2009, dropping food-laced bars over AZ's The Come Up, produced by Primo.Ī black and white video of Bronson spitting into a mic would be the inception of his solo hip-hop career. He would recruit his friend Joel Rodriguez (Superbad Solace) for direction assistance, a fellow Queens native and advertising specialist who had the plug when it came to putting upcoming emcees on. The young and sleek Bronson would show up at The Laboratory, the studio where PF Cuttin' makes his magic happen. Having been in touch with East New York radio station extraordinaire PF Cuttin' for several years at this point, it was only natural for Bronson to give it a shot. Meanwhile, his longtime friend Meyhem Lauren, founding member of Queens' Smart Crew, planted the idea that maybe this rap thing could actually work out-something more than just a hobby.
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Music provided a conduit for expression and release of frustration. Overconfidence led to slips in focus, and tension grew over a number of years. Having grown up around his grandmother's baking and a professional kitchen, he was at ease, which acted more as a double-edged sword than a blessing. The Come UpĪfter securing his GED and floating through culinary school, Bronson turned to his father's Mediterranean restaurant in Forest Hills, Queens for his first real gig. It's not about the sales or streams, it's about having fun.Ībove the music, however, is Bronson's deep-seated, genuine passion and appreciation for the culinary arts, impromptu method acting, old school BMWs, painting, tattoos, graffiti, making sure Flushing, Queens is in the building at all times, and most importantly-life itself. Sure to keep aesthetic fresh with each drop, he manages to maintain a familiar thread to weave his personality and eccentric rhymes together.
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Jeff Kim September 25, 2020īorn Ariyan Arslani, Action Bronson has carved a lane for his presence within the hip-hop landscape in a way that no one before him had. Unattributed quotes and photographs courtesy of F*ck, That's DeliciousĪn ode to human being with an aura larger than life itself-and a look at what roles and others have played in his career thus far. Banner photo courtesy of Jamie-James Medina
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